Shaping Positioning and Narrative in Professional Sports
Narrative Athletics is a strategic positioning firm focused on sports, helping athletes define who they are, clarify how they should be positioned, and turn that into clear direction and real-world opportunity.
Services
Narrative Athletics works across three areas: positioning for individual athletes, narrative strategy for clubs and organizations, and partnership development.
The work always starts in the same place: identity, and moves from there toward clarity, direction, and real-world opportunity.
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We work with athletes to define who they are beyond performance and clarify what they should be known for. From there, we build a clear positioning and narrative direction that can be applied consistently over time, creating stronger alignment between identity, communication, and real-world opportunity.
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We support clubs and sports organizations in defining identity, sharpening positioning, and building clear narrative direction across communication, media, and internal alignment. The focus is on creating consistency, clarity, and long-term relevance, not just content.
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We approach partnerships from a positioning perspective, ensuring alignment between identity, narrative, and opportunity. The focus is on building relationships that make sense strategically and contribute to something that compounds over time.
Most athletes are seen but not clearly understood. Narrative Athletics builds the clarity, positioning, and direction that change that.
Who we work with
Narrative Athletics works with athletes, sports organizations, and brands that want to build stronger identities, clearer positioning, and meaningful partnerships within the global sports landscape.
Athletes
Athletes who want to become clearer, more intentional, and better positioned beyond performance. We help define identity, sharpen narrative, and build direction that translates into stronger opportunities over time.
Clubs
Clubs and organizations looking to define identity, strengthen positioning, and build consistent narrative direction across teams, communication, and long-term strategy.
Brands
Brands that want to work with athletes and sports properties in a way that is aligned, credible, and built on clear positioning rather than surface-level exposure.
How it Works
We follow a structured process designed to create clarity, direction, and real-world application.
Identity
We define who you are beyond performance, including background, values, and what genuinely drives you. Output: a clear identity foundation that everything else is built on.
Positioning
We clarify what you should be known for and where you stand out, creating a clear and differentiated direction. Output: a positioning direction that is specific, ownable, and consistent over time.
Narrative
We translate identity and positioning into a consistent way of communicating who you are over time. Output: a narrative framework that can be applied across communication, behavior, and content.
Activation
We apply this direction in practice, shaping how you show up across content, communication, and behavior. Output: concrete activation directions across the channels and contexts that matter most.
Refinement
We review what works, what feels natural, and what needs adjustment based on real-world execution. Output: a refined positioning that holds under pressure and evolves without losing its foundation.
Opportunity
We identify where your positioning can translate into real opportunities, from partnerships to personal ventures. Output: an Opportunity Map with three prioritized paths and a clear framework for what to pursue and what to avoid.
Action
We define clear next steps so your positioning leads to movement, not just clarity. Output: an Opportunity Activation Plan with priorities for the next 30 to 60 days, and a complete Sprint Report as a roadmap going forward.
The system that powers this work is built on the Narrative Athletics App.
About the Founder
Narrative Athletics was founded by Kiran Jones, whose work sits at the intersection of sports, narrative, and strategic positioning.
Kiran holds a Bachelor’s degree in Advertising, Marketing Communications & Public Relations, a Master’s degree in Sports Law, and is currently pursuing an MBA in Sports Business through the joint program of Vytautas Magnus University and the Euroleague Basketball Institute. His academic work focuses on the evolving relationship between athletes, organizations, and audiences within the global sports ecosystem.
Alongside his academic path, Kiran spent several years competing as a semi-professional basketball player while studying in Spain. Experiencing the athlete environment from the inside shaped his perspective on the role of identity, narrative, and positioning in modern sports, not only on the court, but within the broader sports industry. He was also one of the co-founders and served as Director of Basketball Operations at The North Splash Basketball Academy in the Netherlands, an experience that deepened his understanding of what it takes to build something in sport from the ground up.
Narrative Athletics reflects this perspective. It is a strategic positioning firm built for athletes, clubs, and sports organizations that want to define who they are, sharpen how they are positioned, and translate that into direction, opportunity, and long-term value.
Insights
A selection of perspectives on positioning, narrative, and how value is built in modern sport.
Start a Conversation
If you are serious about building clarity, positioning, and direction beyond performance, you can reach out here.