Narrative Athletics works with athletes, clubs/organizations, and collaborators to define identity, sharpen positioning, and build clear direction.
Four services, one starting point: identity, moving from there toward positioning, narrative, and business value.
Services
Athlete Positioning Sprint
A three-month program for active athletes who want to build something beyond performance during their playing career.
Most athletes have performance covered. What is often missing is a clear answer to who they are outside of their sport, and what that means for sponsorship, business, and the transition that comes eventually. The Sprint builds that answer in a structured way, over time, through daily use of the Narrative Athletics App.
The Sprint runs twelve weeks and produces four deliverables + activation checklist at fixed points.
Week 2: Brand and Identity Foundation
A document that maps who you are based on your Sprint Intake answers and two weeks of daily Narrative Anchor sessions in the app. The foundation everything else builds on.
Week 4: Opportunity Map
A structured overview of the opportunities available to you based on your identity, including a concrete business idea developed specifically for your profile.
Week 7: Media Kit
A document for brands, companies and potential partners who want to understand who you are and what direction you are headed. Built to open conversations, not close deals.
Week 11: Sprint Report and Activation Checklist
A complete overview of the Sprint: what happened, what shifted, what the data shows, and the concrete steps to execute in the first 30 to 60 days after the program ends.
Week 12 is a monitoring week. No new deliverable. A check-in to make sure the activation is on track before the Sprint closes.
Athletes who complete the Sprint can continue with Narrative Consultancy, the ongoing partnership that keeps the app active, tracks progress, and keeps Narrative Athletics involved in guiding and expanding what was built during the Sprint.
Narrative Consultancy
Narrative Consultancy is an ongoing strategic partnership for elite athletes who are ready to actively build on a clear identity and direction, in business, ownership, and the opportunities that follow from both.
Where the Sprint produces a defined foundation, Narrative Consultancy is where that foundation gets used, in real decisions, real conversations, and real opportunities as they come up, with Narrative Athletics involved as an active partner rather than a one-time output the athlete has to carry forward alone.
Narrative Athletics stays engaged: facilitating the right conversations, connecting the athlete to IP lawyers, financial advisors, and relevant investors when the situation calls for it, and guiding decisions around commercial partnerships, business ventures, and ownership structures as they arise.
For most athletes, Narrative Consultancy follows naturally after the Sprint, since it builds on a foundation that already exists. It is not limited to that path. Where the right level of clarity and direction already exists elsewhere, Narrative Consultancy can begin directly.
You continue using the Narrative Athletics App to track progress and maintain alignment throughout.
Terms are agreed directly, based on what the engagement actually requires.
Narrative Positioning Review
The primary service for clubs and organizations is the Narrative Positioning Review.
Most clubs have an identity felt internally that does not fully travel externally. There is a gap between what the club believes it stands for and what actually lands with players, sponsors, media and audiences. The Review maps that gap, names it precisely, and provides a concrete direction for closing it.
The analysis is grounded in quantitative data from the club's digital channels across a full season, qualitative observation of existing communication, and competitive benchmarking against comparable clubs. The output is a structured document built for the people inside the organization responsible for direction, not just for communications teams.
Work in this area can be conducted in English, Spanish, and Dutch.
Four configurations, one methodology
The Review is available in four configurations, matched to the depth of insight and implementation support needed. The underlying methodology is the same in each. What varies is the scope, the type of data involved, and how deeply the recommendations go.
NPR Essentials: A complete, twelve-section analysis built entirely on public data: quantitative evidence across the club's channels, a full content audit, leadership-signal analysis, one verified competitive reference, and three strategic directions. This is the standard depth for the entry configuration, proven across every case built to date, not a stripped-down starting point.
NPR Standard: Everything in Essentials, plus a sponsorship and partner activation audit, a second verified competitive reference, an extended content-audit window, and deeper context research. Still built entirely on public data, sellable without any prior relationship with the club.
NPR Full Scope: A different kind of engagement, built on the club's own internal data rather than public signals: real backend analytics, an internal intake conversation, and actual sponsorship terms. Delivers separate, specific recommendations for each stakeholder group, players, fans, partners, and media, with a genuine implementation plan built around the club's own situation.
NPR Full Scope+: Everything in Full Scope, plus structured implementation guidance: Narrative Athletics stays hands-on to help execute the recommendations over the following months.
Every finding, especially at Full Scope, follows the same discipline: nothing is written as a recommendation before checking whether the club already knows it, has already decided against it, or genuinely hasn't considered it. The Review verifies before it recommends.
The right configuration depends on what a club needs most: clarity on positioning, or a concrete plan to activate it, and whether that plan is best carried out internally or with continued guidance. This is decided together, in conversation. For clubs who want a first impression before committing to a full Review, a Strategic Preview is available as a lighter, faster entry point, generated from the same underlying case data. (Coming soon via the Narrative Athletics App.)
The Narrative Positioning Review is being developed and validated through the Final Master Thesis Narrative Positioning Framework as a Strategic Tool for Professional Basketball Clubs: Development and Validation in the EuroLeague Context, at the Euroleague Basketball Institute and Vytautas Magnus University. This methodology has been proven across three complete Narrative Positioning Reviews.
Collaborator Network
Narrative Athletics works with a small, invited network of professionals, agents and regional partners, who apply the Narrative Athletics methodology in their own work and bring athletes and clubs into the Narrative Athletics ecosystem. They operate independently, with their own expertise and their own network, not as employees.
Collaborators introduce athletes to the Sprint and clubs to the Review, extending Narrative Athletics' reach into markets and relationships that would otherwise take years to build directly.
What this includes
A formalized position within the Narrative Athletics ecosystem
Direct strategic access to Kiran Jones
Optional access to the Narrative Athletics knowledge base, covering the governance, legal, and commercial landscape of professional basketball
The Collaborator Network is invitation only, limited to a small number of active collaborators at any time to maintain quality and consistency. Collaborators are selected based on their professional profile, network, and alignment with the Narrative Athletics methodology.
Completed Cases
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The first Sprint client is a collegiate basketball player currently active in Florida (U.S.). He came in with a sense of what he wanted to build after sport but no structured way of articulating it or connecting it to what he was doing during his career. Over the Sprint his identity was mapped in detail, three opportunity areas were identified, a Media Kit was built, and the program ended with a concrete activation checklist tied to one primary business direction he had decided to pursue. He has since continued into Narrative Consultancy, building on that direction.
— Athlete Positioning Sprint
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Three Narrative Positioning Reviews have been completed for professional basketball clubs competing in the EuroLeague ecosystem, produced as part of the academic research behind the Narrative Positioning Framework. Each club had its own identity, built over years, and its own relationship between how that identity was understood internally and how it actually landed externally. Across the three engagements, the pattern held: identity that is strong on paper does not automatically translate into how a club is experienced by players, sponsors, media, and fans. Each Review mapped that specific gap, supported by quantitative analysis of the club's digital performance, a channel-by-channel communication audit, and competitive benchmarking against comparable clubs in the same market. The result in each case was a structured Review covering the central observation, the supporting evidence, and a set of concrete strategic directions with a recommended sequence for implementation, built for the people inside the organization responsible for direction, not just communications output.
— Professional Basketball Clubs, EuroLeague
Frequently Asked Questions
Is the Sprint only for basketball players?
No. The method applies to any serious athlete. The current case experience and the founder's background are in basketball, but the Sprint is not sport-specific.
What does the Sprint include?
All four deliverables, access to the app for the full twelve weeks, and direct communication with Kiran Jones throughout the program. Pricing is discussed directly.
What language is the app available in?
English, Spanish and Dutch.
Who is Narrative Consultancy for?
For elite athletes. Narrative Consultancy can follow naturally after the Sprint, since it builds on a foundation that already exists. It is not limited to that path.
What does Narrative Consultancy involve?
Active involvement in real decisions as they come up: facilitating the right conversations, connecting you to IP lawyers, financial advisors, and relevant investors, and guiding decisions around commercial partnerships, business ventures, and ownership structures. It goes beyond advice.
How is Narrative Consultancy different from a typical advisor relationship?
Most advisors respond when you ask. Narrative Consultancy is built to stay actively involved, arranging conversations, connecting you to the right people, and steering toward concrete outcomes, rather than waiting to be asked.
What kind of organization gets the most out of a Narrative Positioning Review?
Professional clubs, academies, federations and leagues that want to understand the gap between their internal identity and how it actually lands externally, and get a concrete direction for closing it. The Review is most effective when there is someone inside the organization responsible for strategic direction, not just communications output.
How long does a Narrative Positioning Review take?
Timeline depends on the configuration: Essentials and Standard are typically completed within a few weeks, Full Scope and Full Scope+ take longer given the depth of analysis and the number of markets covered. The exact timeline is confirmed at the start of the engagement.
Do I need athletes already using the app to get a Narrative Positioning Review?
No. The Review works independently of the Sprint. A club with no athletes in the system at all can engage with a Review on its own terms, the analysis is about the club's own identity, not athlete data.
Start a Conversation
If you are serious about creating business value through building clarity, positioning, and direction, as an athlete, for your club or organization, or as a collaborator looking to apply the method in your own market, this is where it starts.